Constructivist approaches stimulating the feelings of sleekness, neat edges have been our inspirations. Designer wanted to nourish the hap-tic and visual senses of the audiences with illusions created with different materials such as glass, sheet metal, chrome coated surfaces and white light.
Inspired from high gloss reflective surfaces and mirror effects. Front an the rear back cover is made of plastic injection mould technology. The mid part is produced of sheet metal casting. Supporting stand is specially designed with glass painted from backside and trasnparent neck with chrome coated ring detail. The gloss level used on surfaces have been achieved via special paint processes.
In this design, there is no front cover holding the display. The TV is hold by the back cabinet hidden behind the display panel. The eloxal thin bezel surrounding the display is used just for cosmetic illusion. For all these reasons, only dominant element is a display in contrast to ordinary TV form. Eiffel Tower is the source of inspiration for La Torre. Some of the main similarities of these two are being reformist of their time and having same side view.
It's a frameless design collection with different design solutions in variable sizes with glass element. Elegance created with the transparency of glass continues through with the grace of metal finishes encircling the display in big sizes. Without the accustomed plastic front cover and bezel, design relates through the virtual world and the audience with drastically reduced thickness in 40", 46" and 55" products. The whole metal frame holding the glass front enhances the design quality with precise connection details of different materials.